The Public Diplomacy Resources of The Union State of Russia and Belarus

Ksenia P. Borichpolets – Ph.D. in Political Science, professor of Department of World Politics, leading research fellow Centre for Post-soviet Studies Institute for International Studies, MGIMO-University. E-mail: oksabor@mgimo.ru
 
Archive: 
Вся статья: 

Public diplomacy has become a common attribute of the global political life since the early 21 century. The interest for the public diplomacy is also evident among the EEU countries. Nevertheless, the question of the public diplomacy resource savailable for the integrating post-Soviet states and their usage remains open. The practice of the Union State of Russia and Belarus (USRB) is characterized by a wide range of public initiatives to increase the public attractiveness of the bilateral integration project. It communicates with a broad international environment and thereby creates a positive image for the Russian-Belarusian partnership. Public diplomacy of the USRB is a complex phenomenon combining various functional components, mechanisms and. Two mutually complementary vectors in its development can be distinguished, the first one related to the actions of officials and leaders of partner countries, and the second one – to the practice of non-state actors in the form of public organizations, business communities, academics, and the media. The state institutions along with the special social structures are actively involved in different projects boosting the international public image of USRB and play a critical part in creating a positive image of the Russian-Belarus cooperation. This fact represents the growing structural interaction of the traditional and new actors of the world political processes.

Key words: public diplomacy, the EEU humanitarian cooperation, the Union State of Russia and Belarus (USRB), post-soviet integration.

References
1. Dolinskii A.V. Diskurs o publichnoi diplomatii [Discourse on Public Diplomacy]. Mezhdunarodnye protsessy. 2011, vol. 9, no. 1(25), pp. 63-732. (In Russian).
2. Lebedeva M.M. Publichnaia diplomatiia v uregulirovanii konfliktov [Public diplomacy in the settlement of conflicts]. Mezhdunarodnye protsessy. 2015, vol. 13, no. 4 (43), pp. 45-56.(In Russian).
3. Lebedeva O. Istoriia vozniknoveniia instituta publichnoi diplomatii v Rossii [History of the emergence of the Institute of Public Diplomacy in Russia]. Mezhdunarodnaia zhizn’. 2016,no. 2, pp.126-135. (In Russian).
4. Lebedeva M.M., Kharkevich M.V. «Miagkaiasila» Rossii v razvitii integratsionnykh protsessov na evraziiskom prostranstve [“Soft power” of Russia in the development of integration processes in the Eurasian space]. Vestnik MGIMO-Universiteta. 2014, №2(35), pp. 10-13.(In Russian).
5. Borishpolets K.P. Publichnaia diplomatiia na prostranstve EAES: osmyslenie fenomena i tendentsii razvitiia [Public diplomacy in the EAEC area: understanding of the phenomenon and development trends]. Vestnik MGIMO-Universiteta. 2015, №5(44), pp. 42-55 7.(In Russian).
6. Balmaceda M.M. Myth and Reality in the Belarusian-Russian Relationship: What the West Must Know. Problems of Post-Communism. 1999, vol. 46, no. 3.
рр. 3-14.
7. Forsberg T., Smith H. Russian Cultural Statecraft in the Eurasian Space. Problems of Post-Communism. 2016, vol. 63, no. 3,рр. 129-134.
8. Just T. Promoting Russia abroad: Russia’s post-Cold war national identity and public diplomacy. The Journal of International Communication. 2016, vol. 22, no. 1, рр. 82-95.
9. Nikitina Y. Measuring the Efficiency of Regional Institutions in Eurasia Is There a Role for Public Diplomacy? Russian Politics & Law. 2016, vol.54, no. 5-6,
рр. 477-493.
10. Saari S. Russia’s Post-Orange Revolution Strategies to Increase its Influence in Former Soviet Republics: Public Diplomacy po russkii. Europe-Asia Studies. 2014, vol. 66, no. 1, рр. 50-66.

DOI 10.24833/2071-8160-2017-3-54-224-237 (Read the article in PDF)