Tactics of the discursive influence on the electorate (based on the materials of the political parties of Spain)

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This article is about the specific character of the discursive influence exerted on the Spanish electorate by two most important political parties of Spain through their election programs. The article highlights different tactics which, being the product of «election technologies», are used in the election programs with the aim of attracting as many voters as possible.

Keywords: Tactic, political parties, electorate, discursive influence, political programs.

Примечания
1. Cолопова О.А. «Образ будущего в предвыборных программах политических партий» // Политическая лингвистика. Вып. 1. Екатеринбург, 2008. С.55–64.
2. PSOE: Programa electoral (elecciones generales 2008), с. 70.
3. Programa ge Gobierno Partido Popular 2008, с. 56
4. PSOE: Programa electoral (elecciones generales 2008), с. 112.
5. Там же. С. 163.
6. Programa de Gobierno Partido Popular 2008, с. 78.
7. PSOE: Programa electoral (elecciones generales 2008), с. 150.
8. Programa de Gobierno Partido Popular 2008, с. 201.
9. PSOE: Programa electoral (elecciones generales 2008), с. 172 .
10. Programa de Gobierno Partido Popular 2008, с. 184.