Tactics of the discursive influence on the electorate (based on the materials of the political parties of Spain)

This article is about the specific character of the discursive influence exerted on the Spanish electorate by two most important political parties of Spain through their election programs. The article highlights different tactics which, being the product of «election technologies», are used in the election programs with the aim of attracting as many voters as possible.

Metaphorical Potential of Phraseological Units in English Business Discourse

Based on the analysis of conceptual metaphors of English business discourse, this article analyses ways to enhance the metaphorical potential of phraseological units. The author discusses some of the reasons why figurative language is so intensively used in modern business discourse and argues that the criterion of idiomaticity is found to be an inadequate guide in distinguishing between metaphors and phraseological units. The article concludes that the ideological significance of figurative language should not be underestimated.

The Emergence of Complex, Un–linear Developing Socium: The Challenges to Russia

The article deals with the problems of the outcomes of entering the complex society by the humanity. The complex social realities require consequently the complex theory. Through its basic principles the newer risks of “World Risk Society” (U. Beck) are analyzed. One of the features of the social complexity is radical changes in the morality as a social institution. The concept of the liquid morality and its rediscovery is proposed. The author agues that this morality facilitates the adaptation to the more complex social and cultural dynamics.

Social Psychology of Gender Identity Transformation

The author gives analysis of the problem of gender identity, reveals its meaning and urgency from positions of traditionalism and post– modernism. Transformation of gender identity is studied as the factor and mechanism of personality adaptation. The author also presents the results of the project research «Success in gender dimension conducted with the participation of the students and postgraduates of the MGIMO (University) of the MFA of Russia.

Systematization of the Russian Аtomic Legislation: Current Problems and Applied Approaches

The article deals with the analysis of atomic energy use legislation, focuses on unresolved matters of legal regulation in this field of entrepreneurial activity. The author formulates some assessments of atomic legislation’s systematization, its role in improving of legal regulation of social relations in the atomic energy use and proposes possible changes needed to be included in the current atomic legislation.

Russian-Turkish Cooperation: Current Situation and Perspectives

Current Russian-Turkish relations develop at a dynamic pace, which has made many researchers describe them as a strategic co-operation with good prospects. The article discusses various aspects of trade and economic relations between Russia and
Turkey, with an emphasis on the energy sector, which currently occupies the central position. The article notes a solid foundation of positive relationships, and in addition, makes an analysis of risks and contradictions, which began to accumulate between the parties. The article provides a number of recommendations for the development of Russian policy towards Turkey.

Role of Infrastructure Projects of European Central Bank in Development of Financial Integration in EU

Infrastructure projects of ECB are some of the key levers in developing financial integration in EU. These projects comprise existing system TARGET2 and systems T2S и CCBM2 that are to be launched in 2013. Each of them ensures the single platform for conducting the main financial operations: uncovered and pledge interbank operations, as well as cross-boarder movement of securities. Due to single requirements and cost structure, the price for conducting trans-boarder financial operations should decrease to the intra- country level, which will minimize the distortion of the price for similar financial products in different EU-members and thus will lead to deeper financial integration.

The Special Features of Monitoring of West-European Banks’ Financial Standing in Terms of Sovereign Debt Crisis

This paper represents key aspects of improvement of traditional approaches to monitoring West-European banks’ financial standing in terms of sovereign debt crisis that are based on the introduction of new principles of analysis as well as widening the spectrum of analytical tools. The paper also represents the author’s vision of sovereign debt crisis background, classification of possible sovereign debt crisis impacts on the financial standing of the West-European banks and its potential consequences for the banking sector of that region. In present conditions these aspects are recommended to be taken into consideration by the Russian banks within the
framework of their regular operating activity.