Despite of the fact that numerous researches on the concept of soft power were conducted by Russian as well as by foreign scholars, negative aspects of soft power, especially concerning actors that implement it, were almost disregarded. This article focuses on possible adverse consequences for such actors and illustrates them with the example of Germany that intensively forms its attractive image in the international arena. The authors a rm in particular that actors should form their comprehensive positive image rather than attractiveness of distinct spheres and features. They should also consider side-e ects of soft power and harmonize NGO's activities in implementation of this policy.
The defeat in the Second World War made Germany very carefully select the foreign policy concepts, which is still actual for the country. Until now, any political idea, even an indirect indication to the desire to establish German hegemony, could cause the deterioration of relations with partners in the EU and other neighboring countries. In these circumstances, Germany has chosen as the most appropriate foreign policy strategy for the promotion of the national interests the use of so-called "soft power" - the ability to encourage others to do what you want with the help of appeal, rather than through the manipulation of material needs. Germany has a large number of resources to implement the policy of "soft power."