Kazakova E. P.

Metaphorical Potential of Phraseological Units in English Business Discourse

Based on the analysis of conceptual metaphors of English business discourse, this article analyses ways to enhance the metaphorical potential of phraseological units. The author discusses some of the reasons why figurative language is so intensively used in modern business discourse and argues that the criterion of idiomaticity is found to be an inadequate guide in distinguishing between metaphors and phraseological units. The article concludes that the ideological significance of figurative language should not be underestimated.